Is it possible to go for a crazy goal while actually enjoying the journey? 

Join entrepreneur Alison Cardy as she aims for a billion dollars and a great life in this weekly podcast.

New to the show – start HERE at the beginning.

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Episode 120: The Best, Beautiful, Brilliant Work

Re-centering… or procrastinating? The best, beautiful, brilliant work I get the privilege of doing Some observations on generational fears and inheritances The thing we’re all really driving towards What has me feeling sore Quotables “I do feel very close to asking for what I want, for being dogged, for getting things booked.” “After the …

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Episode 119: Love of Missing Out

My mis-speak on episode # How a trip with friends magnified an issue for me My next level of boundary setting and why it’s tricky The strength I’m finding at home The things I see that have gotten me to this point The food signal I’d been getting around social settings A lightbulb moment around […]

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Episode 118: Clients I Love

An unexpected win from reachouts An update from a trip with friends Moving back into the client delivery seat Scouting out places to build How I’m feeling about this season of business Quotables “I want to consume all the books immediately.” “I saw buttes.” “What are all these people doing on my calendar?” “This is […]

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Episode 117: Wow, There Are a Lot of Amazing Leaders in the World

New connections and new ideas A branding reflection Some feelings of insecurity Curiosity about who I’m going to meet next Upcoming travel plans for a working trip My new hobby that I’m really enjoying Quotables “Really wanted to get some data to see if the tactics that we’re using are resonating with people.” “It’s really […]

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Episode 116: Effort and Attention Matter

How we spent a heatwave weekend during a sales drought The big turnaround that occurred this week My natural mode of taking action in the world Reachouts and coping mechanisms An invitation that served me well already Where are you putting your effort and attention?” Quotables “Should I be worried? Will this work out?” “I’m […]

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Episode 115: The True Benefit of Going for Goals

Fun and resistance with office re-decoration Dealing with an unexpected refund The new, jaw-dropping prospect I called in Should I be worried now? A dawning realization of a place where I am an extremist What we covered in my four hour coaching session that knocked me out Peeking around the corner into taking a stand […]

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Episode 114: Moving into Action

An incidence of massive action and how it felt How staring at branding impacted my brain How I feel about big goals What ratcheted up my confidence Power suit resistance The feedback mechanism I love Quotables “I’m not totally sure what had me waiting so long.” “Why do I pick such hard goals?” “I started […]

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Episode 113: Hooray for Doing That!

Why I climbed a 100 foot tree Gushing feelings of happiness and joy The issue that I’m best at solving New understanding from research conversations What had me grinning A financial update What exploration really feels like The nice thing about actions Quotables “I tend to attract really wonderful clients.” “Oh, people aren’t just living …

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Episode 112: Running Out of Methods of Procrastination

My first time doing this new thing What I was trying to keep up with on vacation Grappling with breaking with traditional female roles The most important thing to think about when hosting a workshop that I have historically forgotten The big project that is staring me in my face The one thing I don’t […]

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Episode 111: Why Worry?

Last year was turmoil, what will this year be? A loving client refund experience  Maintaining well-being independent of financial metrics More clarity on my ideal client Is there something you can do about it? Quotables “Y’know, I’m just not going to worry.” “Clients are still landing.” “I’ve been around this bend a couple of times…

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About Your Host

Alison Cardy is motivated by three main drivers: to be helpful to others, to personally grow and to have fun along the way. She’s a quiet rebel who pushes limits. She dreams big and executes regularly. And she has the dual capacities of creativity and systematic thinking.

On To a Billion with Joy Alison shares the ups and downs of her entrepreneurial endeavors, including how she built, grew and even tried to break one business that ran like a machine. Spoiler: it didn’t break.

Alison is a frequent speaker at universities and alumni groups, including Harvard, MIT, Georgetown and her alma mater, The University of Maryland. She is the author of the bestseller, Career Grease: How to Get Unstuck and Pivot Your Career. Her work has been featured on Forbes, Fast Company, Business Insider, and The Washington Post.

Her other business ventures can be found at and

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