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July 29, 2020

Episode 147: How I Got Outfoxed by My Own Marketing

  • Podcast transformation
  • My hilarious monetary framing
  • Unexpected benefits of hosting this podcast
  • How my marketing hook hooked me
  • My call for beautiful souls
  • A cool practice I picked up from one of my spiritual directors

Quotables

“That time I outfoxed myself with my own marketing.”

“I’ll frame my podcast around money, and then I’ll talk about all these other concepts that I actually care about.”

“I started stepping into what it would mean to own a billion dollars and what it wouldn’t mean. This was a fabulous mental exercise.”

“I’m not motivated by money. I’m motivated by being helpful.”

“It’s about each of us sharing our unique gifts and being supported along the way.”

“Don’t be afraid to get your podcast premise completely wrong for 2.5 years, because you can always change it.”


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About Your Host

Alison Cardy is motivated by three main drivers: to be helpful to others, to personally grow and to have fun along the way. She’s a quiet rebel who pushes limits. She dreams big and executes regularly. And she has the dual capacities of creativity and systematic thinking.


On To a Billion with Joy Alison shares the ups and downs of her entrepreneurial endeavors, including how she built, grew and even tried to break one business that ran like a machine. Spoiler: it didn’t break.


Alison is a frequent speaker at universities and alumni groups, including Harvard, MIT, Georgetown and her alma mater, The University of Maryland. She is the author of the bestseller, Career Grease: How to Get Unstuck and Pivot Your Career. Her work has been featured on Forbes, Fast Company, Business Insider, and The Washington Post.


Her other business ventures can be found at cardycareercoaching.com and bethebeacon.com.