Attention: Experienced, Action-Oriented Coaches!

You've built a successful 6-8 figure coaching business and are looking around and thinking:

"Huh. Why am I so unhappy? Why do I want out?"

Everything is Amazing, but Something is Wrong.

You had a dream. You worked. You hoped. You grew. You cried. You built. You hit all sorts of problems. You changed. You kept going. And you did it.

You're in that top 5% who built a highly successful coaching business that consistently performs and earns.

Identify with this? You are what I call a Unicorn Coach.

When you're a Unicorn Coach, everything is objectively amazing. You have what so many aspire to achieve. You have what you wanted (or thought you did).

You're doing great work with people you love on dream projects.

There are some days that are awesome.

And then there are days when you f***ing hate your business.

You're smiling and nodding on Zoom meetings until the second the camera goes off. And then your face falls.

You're trying to convince yourself that you should be happy.

But just between you and me, you're not.

It doesn't make any sense. It's not something you'd admit to anyone other than your closest friends, but there's something "off" in the dream you created and you can't figure out what it is.

Where do you even start? (And are you even allowed to be unhappy when you've been given so much?)

I've been there before too. I get it. And I know the way through.

🦄 Unicorn Coaches Need Something Different. 🦄

You're hyper self-aware. You've done all the work. You know a ton and catch on quick.

You Don't Need:

  • more mindset shifts, life coaching, or strategies to improve your health - you've done all that before.
  • the pressure of another high-end business mastermind group - your game face is tired.
  • another product or service to launch - your sales energy is worn out.
  • to push yourself for growth - you aren't even sure you want it.
  • to be posting Reels 14 times a day - ain't nobody got time for that.

Instead of unenthusiastically pushing for more growth or investing in ineffectual business trainings you don't really need...

Carve out some space for clarity and aligned action with my Signature Unicorn Coaching Program.

Unicorn Coaching is for You if You're...

  • running a team-based business that makes everyone happy - except you
  • bored or disinterested in your work
  • feeling trapped on the paradise island you've built for yourself
  • sometimes tempted to just light a match and burn it all down
  • feeling you've outgrown what you built
  • guilty over being dissatisfied with your amazing life
  • inwardly groaning at the thought of your next launch
  • having days when you dread even logging on
If you answered YES to two or more of these, then you have gifts that are outside the norm.

You are a Unicorn Coach.

A creative powerhouse.

A visionary leader.

A dynamo talent at execution.

You're extremely capable at moving through your fears, dreaming big, and making things happen.

So how do you find someone who can help you when you’re so far ahead of the curve?

Introducing the Signature Unicorn Coaching Program

This program isn't for everybody - it's designed especially for high achievers with big dreams.

As a Unicorn Coach:

  • You think complexly. You need room to share everything on your mind with someone who will understand.
  • You have lots of capacity. You need time and space to make new, deeper connections.
  • You are still human. You need a compassionate presence who can see and care for all of these parts of you.

Unicorn Coaching is a space where it's safe to share the full range of your experience... even the "must be nice to have" problems that feel inappropriate to talk about with most people.

All you need to do is show up and be yourself.

I Can Almost Hear the Fight You're Having with Yourself:

"I worked so hard for my business. I don't want to burn it down!

I'm responsible for my team. I care about them and they depend on me.

I'm afraid of what will happen if I walk away.

Maybe I'm just being ungrateful. Why can't I be happy with what I've got?"

So you talk yourself out of it and you try to settle for the "good enough" of contentment.

"Content is fine," you think. "Stop striving already. Be happy here."

After all, you'd be crazy to walk away from this, right?


The only problem: contentment is driving you up the wall and you can't talk to anyone about it. You feel like you're living a lie all the time.

You're still presenting as the badass CEO, but things are feeling harder, they're taking longer, and they aren't as fulfilling anymore.

You want to re-capture some of that great energy you had when you were first starting out in business.

(Or maybe there's something else you'd rather do!)

After all, you didn't start your own thing to be feeling this bad about your work.

You're frustrated and torn, and you'd do just about anything to stop feeling this way and get some actual answers about what to do next.

You want clarity about whether you should stay or go (or something in-between).

You want to know you're making the right choice about what's next...

and you're afraid you're running out of time to figure it out.

Benefits of the Signature Unicorn Coaching Program

  • get clarity on your next steps; no burning down your business required
  • re-connect to the passion and enthusiasm you had when you first started your business
  • drop the mask and all that unnecessary energy you've been expending trying to hold things in place
  • discover how to make your business and life feel more interesting and alive
  • attract amazing opportunities with ease as your energy opens up and your health improves
  • make a positive difference in the world in a way that is freshly aligned, authentic, and sparkly
  • feel on purpose and on track with your life, not the life you thought you should be living
  • enjoy more intimacy and connection in your closest relationships
  • remember who you are underneath the persona and brand you've created

Program Details

The Signature Unicorn Coaching Program is a custom 3-6 month long individual coaching program.

You've got nothing to lose by reaching out.

After assessing initial fit, you'll get a complimentary 2-hour coaching session to experience my work. This will also help me design a program for you that will get you the best results as quickly as possible.

A typical program involves coaching together in two-hour intensive sessions every two weeks. This provides both time to go deep and time to integrate new insights.

I work with just a few, select clients at a time, so you'll have my full attention and access to ongoing email and Voxer support for the duration of your program.

This program is designed to help you live the kind of wonderful life you hoped for when you started your business.

The majority of your results will come from a combination of in-session insights and post session percolation. Because of the customized, systematic, big-picture way that I coach, you will gain fresh, powerful understandings faster than on your own or within a mastermind.

Hear what one client has to say about her Unicorn Coaching experience:

Stop Hiding Your Unhappiness and Things Will Get Better.

The effort of pushing down this tension blocks your access to more freedom and fulfillment in your work and life.

(And once you take an honest look at what's not working... you may find it's more salvageable than you thought.)

When you get this problem resolved and out of the way, you'll be able to create a life that looks amazing AND actually feels amazing too.

Not to mention the relief you'll feel when you're not going to bed full of internal conflict and waking up with it day after day!

My Story: About Alison Cardy

At the end of 2017 I was over it.

After years of building, my career coaching business was working like a well-oiled machine and making a difference in the world to my clients and my team.

I'd led the creation of a systematized, team-based coaching business that consistently produced.

I enjoyed leading my team and knew we were doing good work together for great people. But even though all the boxes were checked on paper, I felt frustrated and didn't see how to keep moving things forward.

I wasn't happy.

It felt like wearing the wrong sized clothes - clothes that used to fit but now felt like someone else's.

I'd known for a while that something was wrong, but I kept finding projects to keep me going. I kept hiring business consultants, but I felt more angry, upset, and misunderstood after each one.

And then I got fed up.

I wanted to throw in the towel. I was over doing things that I didn't want to be doing anymore.

I was so bored with presenting the same marketing messaging over and over.

I was a completely different person than when I'd started out, but I felt trapped in the business that an earlier version of myself had imagined - what used to feel exciting now felt stifling.

I wanted my work to evolve and go deeper. I was tired of saying the same things over and over again. Things felt imbalanced; like I was giving more than I was getting.

So I stopped trying to grow my business.

I planned to shut it down to make room for the next thing.

And I embarked on the messiest four years of my professional life as a coach.

During this time period I... did quite a bit.

Some of the experiences were really hard (joining an expensive mastermind, making impulsive financial decisions and dealing with the aftermath, experiencing and recovering from a traumatic therapeutic relationship)...

And some were much more positive (getting my finances in order, finding peace in the chaos, improving my marriage, eventually reconnecting to my creative voice as an artist and comedian, and discovering what kind of coaching work I really wanted to do.)

So I went down a lot of wrong turns. I got hurt. I got lost. I kept going, I learned, and I leaned on supports, but I didn't have anyone guiding me through the big picture of what was happening. It cost me time, money, and confidence.

But you know what? It was worth it.

Here are just a few of the transformations I experienced... my business:
  • I rediscovered interest and engagement in my work - I remembered what it was like to be motivated by enthusiasm and joy for life, rather than by unacknowledged pain.
  • I recognized and resolved some stubborn blind spots around money and business.
  • I restructured my business so that it now works for the whole team (including me!) and supports my highly-sensitive nature.
  • I benefitted from expert guidance and feedback instead of trying to master everything through personal experience. Incidentally, I also discovered what makes a good mentor and what to watch out for.
  • I created a more healthy relationship with my business, rather than looking to it as my only creative outlet or personal development vehicle. my relationships:
  • I got better at regularly expressing and standing up for what I need, rather than ignoring my feelings.
  • I built a stronger relationship with my partner through loving connection and intimacy.
  • I expanded and enriched my social circle to include more non-business friends and communities.
...and in lots of other areas, like resolving years-long insomnia and claiming my artistic nature as a stand-up comedian. (Like I said, I did a lot!)

After walking this very rocky journey and coming out the other side, I know what's at stake if this problem gets ignored or the right type of support isn't in place. And I know it's possible to get through it, to connect to your truth, and bring to life a dream that not only looks good, but feels good too.

By leaning on my expertise and guidance, you can navigate this "I just want to burn it all down" feeling with more grace, confidence, and success to get out of limbo faster and with fewer bruises.

My Signature Unicorn Coaching Program is a more powerful evolution of my 10+ years of experience successfully supporting hundreds of professionals to find greater alignment in their life and work. (It's super fun to work at this higher level with you!) It's the program I wish someone had offered me back when I was so fed up and not sure why.

Hear from some of my clients:

Working with Alison was nothing short of life-changing and I do not use those words lightly.  As a successful business owner who secretly dreamed of acting professionally, the idea of pursuing my passion seemed impossible.  It wasn’t like I was going to quit my business and just move to Hollywood. 

The work I did with Alison Cardy, opened up doors that I still am not even sure how they opened.  Opportunities presented themselves and within 6 months I was meeting with casting for commercials while still running my sales consulting business.

The shifts I have experienced in what’s possible and believing that I am not too old to find something new that I love to do have changed my entire existence.

I knew something, despite being successful, was off in my business.  It always felt as if I was pushing a boulder uphill.   If I am being honest I had gotten to a point where I did not enjoy going to work and considered walking away from the whole thing.  Through my work with Alison, I have found something I absolutely love to do and my business feeds that dream.

I highly recommend working with her if you’re feeling lost, confused, or like you want to burn the whole thing down and walk away. If there is something you’ve wanted to do since childhood, act, sing, perform in any way but feel it’s impossible, Alison is your next call.

- Kendrick Shope, Creator Of Authentic Selling®, Actor

I was all set to build a business and I had everything I needed - except I wasn't the person for it, or it wasn't the business for me.

Sitting in your life with Alison as your exploration partner and guide is a real treat! I'd not seen in years what she uncovered in moments. I haven't met many, if any, coaches who can do what she can do. If you think you have a good thing going, but you have an inkling that you might be meant for a great thing - just talk to her.

- Caryn Gillen, Entrepreneur Coach for High Integrity Coaches

Mary Sterk

[When I first started working with Alison,] we were about to hit a big milestone and I needed to get clarity on the next level of growth - lots of potential directions were possible, and I was a little too close to things to envision potential without getting lost in the ‘how’.

Update – we are on fire! We literally hit our big goal today and had a great time as a team with big bonuses and will be popping some champagne shortly. And we are deep into transformative change as a firm. BIG movement!!

I have worked with several executive coaches, and was amazed how the insight and debugging Alison was able to achieve made a massive difference in my ability to move forward. And it happened quickly - the speed of my mindset change occurred BECAUSE of the way she coached. I highly recommend Alison for all high level executives!

- Mary Sterk, Coach and CEO of Sterk Financial Services

Sumi Krishnan

Alison is a unique and rare gem in the industry of coaching. She is smart, thoughtful, truly cares about her clients and is a champion for supporting your most authentic form of growth. I recommend her if you need support as simple as a sounding board or as deep as needing to sort out decades-long issues that may be holding you back!

- Sumi Krishnan, Coach, Singer Songwriter, Activist, and Co-Founder of K4 Solutions, Inc.

"In six months, Alison’s visionary coaching transformed my life, enabling me to see my true potential and have the confidence to pursue my dreams. Alison helped me push gigantic boulders that were blocking me out of the way.

With patience, deep caring and exquisite skill, she turned a bright light on the path I am now walking to professional joy and spiritual fulfillment. I cannot — ever — recommend Alison highly enough. Thank you, thank you, thank you!"

- Beth Solomon, Founder of Fired to Fabulous

About Alison

Alison Cardy is an author, speaker, coach, and comedian. She has been coaching since 2009 and runs a successful, team-based career coaching firm, Cardy Career Coaching. She is a compassionate explorer of inner worlds and creative abundance. Her expertise is in setting you free, really free.

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